Everyone’s got a device to make videos. Why bother paying for a professional? Here are 10 reasons why.

Whether you’re launching a new cosmetic product, selling artisan coffee, or promoting the newest gadget, high-quality product videography is essential. But before you grab your smartphone and attempt to film an advert in your kitchen, let’s talk about why hiring a specialist for product videography is the way to go. And also, let’s be clear: Ken Chu Videography film a lot of product videos in the Kitchen.

1. Professional Equipment Makes a Huge Difference

Yes, we all know your phone has an amazing camera. It can be just as good as a professional camera in some ways. But there are specific bits of a camera that a phone can’t replicate simply due to its size. I won’t go too deep on the technical side but a specialist in product videography will have high-end cameras. In addition, they have smooth tripods, sliders, stabilisers, lighting rigs, turntable platforms, backdrops made with special light absorbing material and the latest editing software, ensuring your products look absolutely top-notch. When it comes to products, the video equipment you use is a lot more important than other types of videography, like interviews etc. 

2. A Professional Videographer Understands Strategy

A specialist in product videography understands exactly how to light, angle, and shoot your product to highlight its best features. Whether it’s the glisten of jewellery under the perfect light or the details in the rich texture of fabric, these details make all the difference in getting customers interested. We use macro lenses; special lights and our cameras shoot at exceptionally fast speeds to create graceful slow-motion footage to really show off your product. 

3. They Have an Eye for Storytelling

A product video isn’t just about showing off an item; it’s about telling a story. A specialist knows how to craft a compelling narrative around your product, whether that’s a luxury experience, a practical everyday solution, or a fun, quirky addition to someone’s life. Putting your product in a narrative helps your customer see the benefits of your product. 

4. Editing Can Make or Break a Video

Filming is only half the battle – post production is where the magic really happens. A professional in product videography will have expert-level editing skills to add transitions and effects. But the most important thing with product videography is the colour grading. This is where we can affect the colour, exposure and detail to show your product in the best way. 

5. They Understand Different Video Formats

You need your video to look great everywhere – Instagram, YouTube, your website, maybe even TikTok. A specialist in product videography knows how to shoot and format videos correctly for each platform, so you don’t end up with weirdly cropped footage or poor resolution. 

6. Saves You a Ton of Time

Let’s be honest, trying to do product videography yourself is time-consuming. Especially when you’ve not done it before, or you don’t do it often. Between setting up shots, reshooting when the lighting’s wrong, and struggling with editing software, it can take ages. A professional will get it done efficiently and to a much higher standard. This is our day-to-day job, and we can just get right into it with experience and knowhow. 

7. They Know the Psychology of Selling

Professional product videography isn’t just about making things look pretty; it’s about understanding what makes people buy. Experts know how to use camera angles, music, and pacing to create videos that actually drive sales.

8. It Boosts Your Brand Credibility

A poorly shot video can make your brand look amateurish, while polished, high-quality product videography instantly elevates your image. It makes customers trust your brand and believe in the quality of your products.

9. They Keep Up with Trends

The world of product videography is constantly evolving. From slow-motion glamour shots to fast-paced TikTok edits, specialists keep up with the latest trends and techniques to ensure your videos don’t look outdated.

10. It’s an Investment in Your Business

Yes, hiring a specialist in product videography costs money, but think of it as an investment. High-quality video content can be repurposed for ads, social media, and your website, giving you more value for your money while helping you attract more customers.

…In summary

Product videography isn’t something you want to cut corners on. A specialist brings expertise, creativity, and the right tools to the table, ensuring your products look their absolute best. We’ve made all the mistakes, so you don’t have to. If you’re serious about making an impact and driving sales, investing in professional product videography is absolutely the right decision.