Event Videography
Why Filming Events Has Immense Value
Events are a great way to promote your business or charity, but they are hard work to arrange and usually take a lot of time, money, effort, and teamwork to get right. So, it’s important to maximise returns from this effort.
Commissioning a videographer to provide an event videography service is a great way to maximise returns. This is because the footage filmed at the event can capture moments that would otherwise be easily forgotten. Video helps preserve the experience and memories and this footage can be used as promotional material for your business time and again.
Event videography can be used in so many ways to promote your business after you have had an event (or event appearance) filmed. The multiple ways in which this type of video can be used means the costs of the event videography should be heavily outweighed by a great ROI (return on investment).
Ways To Use Event Videography
Some of the ways that event videography can be used are listed below.
- On social media – straight after the event to promote how well it went.
- On your website – showing the type of events that you hold. Using your event videography in this way can help your SEO too if the page copy is SEO-friendly, and other elements of SEO are applied effectively.
- Linked from your newsletters so you can spread the word of how good the event was to your existing user base.
- At trade shows and similar events to visually display what your company does.
- Within HR – You can use videos of events as a recruitment tool to show potential employees what it is like to be part of the company.
Using Event Videos To Promote New Events
One of the very best ways that event videography can be used is for the promotion of future events and to encourage ticket sales and sponsorship for these events. Video is a brilliant tool for this as fantastic footage of past events can entice people to want to book and/or sponsor future events.
It can also help people spread the word on social media about upcoming events that you are holding.
In addition, event videography can help those teetering on the edge of a decision to make the decision to buy a ticket.
Finally, if you have had team members speaking at previous events, promoting this type of event videography can help encourage incoming enquiries for other speaking opportunities from third parties.